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Home > Sustainability Mandate

Sustainability Mandate

Your tank is a window into another world. Looking into your reef tank transports you to the edge of a tropical ocean. Your tank is amazing...and the ocean that it reflects is amazing too. If you've ever been to a reef, you come away in no other than changed. And we know that many of you carry that change with you as you put care and effort into your tank.

We think that the aquarist hobby is the finest in the world. Unlike any other hobby, we are conservationists, By creating a reef tank, we pay respect and homage to the reefs of the world, and as reef lovers, it is our responsibility to maintain, preserve and honor the reefs from where we draw our inspiration.

Sustaining the reefs, then, is our mandate. And at, we take this mandate very seriously. The natural reefs are a a crucial part of our world-wide eco-system. That is why carries one of the largest selections sustainably collected and aquacultured fish, corals and invertebrates. Not only must we respect and preserve the natural eco-system around the reefs, we must also preserve the human eco-system in our industry. We work directly with suppliers and fishermen who reflect the sustainability mandate. We do business with distributors and harvesters who use responsible and sustainable collecting methods. And moreover, we try to pay the fishermen and their helpers a fair wage.

It is not enough to sustain the reefs and to offer the finest marine life at great prices. We are committed to helping sustain and improve the lives of the fishing villages and villagers who collect the fish with which we are all so fascinated.

We try to sustain the reefs and the people who collect our marine life. We will continue to improve in this area and create new programs and opportunities to help you help us in our efforts to sustain the fish and the fisherman.

As always, thanks for shopping at and thank you for helping us become a leader in the sustainability of the marine reefs and the people who collect our fish.

All sizes listed are only approximate representations. All pictures and descriptions are generalizations and cannot be exact representations.